Business Planning Stickers & Co-Marketing

Gisel Martin l April 20, 2018 l Blog Post 6

My Obsession with Planners

I’ve always been a planner person. I’ve had many different planners, such as, Erin Condren, Franklin Covey, Passion Planner. I’ve even received some great recommendations for planners like the Panda Planner and the Smart Planner from Moleskine. I’ve also used calendar and planning apps to help me stay organized in a mobile way without taking my planner with me everywhere. But, none of them ever felt like a good fit for my needs. This year, I decided not to use a planner and just use one of the many blank journals I already have at home. It’s been ok, but I have been missing using a planner.

Stickers by Aicitelt Designs

A few months ago I found these beautiful stickers on Instagram by @aiciteltdesigns. They are Latinx culturally relevant stickers for your planner, designed by Leticia Torres from Aicitelt Designs. She has an Etsy shop and her items are priced from $3-$5. I purchased a set and fell in love. Visit her shop on Etsy to check out all the cool things she makes. About her: My name is Letty I am a wife, mommy and owner of this little shop where I make planner stickers and other planner goodies. I also own another shop along side my sisters where we make hand sewn items also inspired by our culture. Letty also sells her items at Molcajete Dominguero in LA once a month, click here for more info on Molcajete Dominguero.

I reached out to Leticia because I needed something different than what she was offering, something that would support my weekly tasks as an entrepreneur. So, I wrote to her about my idea of business planning stickers for Latinx business owners. We had a few video chat meetings and our stickers were born!

Co-Marketing Agreements

I spoke to someone who has experience with co-marketing agreements and I learned a few things that I want to share:

  • be clear about what all parties will provide

  • describe what all parties will receive and how they will benefit from the agreement

  • state realistic dates and deadlines with tasks that both parties agree to

  • be as specific as possible

Have you ever created a co-marketing agreement or collaborated with another business? Which part of a co-marketing agreement would be the most challenging? Leave me a comment below, I’d love to know your thoughts.

Next Blog Post

The next blog post will be about my new podcast Relate + Elevate, first episode on May 1, 2018.

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