brand style guide and color symbolism
Gisel Martin l March 19, 2020 l Blog Post 8
What is a Brand Style Guide?
A brand style guide is the set of rules that a business follows when creating content. It details things like logos, brand colors, specific fonts, etc.
This is important because it tells everyone how to communicate the brand in a consistent way. It's also very useful when you need to hire a graphic designer to create digital or printed items. With a Brand Style Guide, your brand identity is clear.
Choose Colors That Fit Your Brand
According to Canva.com, "Color holds power... the power of color is both emotional and practical." It's important to know the symbolism of each color and symbol in your logo and brand because it will provoke a specific feeling in your consumers. You want to make sure that your brand, colors, and logo are all aligned. For example, if your brand is about being bold and adventurous you will want to stay away from a calming color.
Brand Color Meaning & Symbolism
Black- serious, sophisticated, elegant, luxurious, powerful, bold, night, death, mystery, aggression, rebellion
Dark Grey- conservative, dull, classic, responsible, somberness, authority
Light Grey- neutral, logical, practical, reserved, trust, rich
Blue- trustworthy, dignity, security, communicative, reliability, sadness, depression, nautical, wisdom, heaven
Light Blue- calming, patient, cool, trusting, water, contentment, tranquility
Teal- unique, sophisticated, expensive, self-awareness, spiritual, serene, clarity
Green- natural, health, fertility, prosperity, wealth, money, greed, ambition, jealousy
Light Green- vitality, soothing, refreshing, youthful
Yellow- friendly, optimistic, happy, cheer, sunshine, energetic, surprise, caution, cowardice
Orange- fun, fresh, creative, adventurous, spontaneous, speed, enthusiasm, success, encouragement
Amber/Gold- richness, wealth, confidence, earthiness, tradition, autumn, conservative, safety
Brown- wholesome, organic, earthy, natural, durable, honest, rustic, warm, simple, foundation, grounding
Dark Red- vigor, willpower, leadership, refined, expensive
Red- passion, love, strength, desire, sexy, bold, confidence, fire, blood, intensity, assertive, danger,
Hot Pink- playful, excitement, affection, flirtatious, energy, fun, youthfulness
Pink- feminine, sentimental, romantic, innocence, tenderness, sweet, compassion, overly emotional
Purple- royalty, spirituality, wealth, mysterious, sophistication, nobility, power, ambition, wisdom, pride, magic
Light Purple- romanic, sentimental, nostalgic, feminine, graceful, elegant
Ivory/Beige- classic, soft, comforting, pleasantness, relaxing, natural
White- purity, faith, refined, simplicity, innocence, individualism, honest, transparent
Metallic Silver- sleek, modern, glamorous, sophisticated, wealth and riches, moon energy
Metallic Gold- prestigious, valuable, wealth, extravagance, sparkle, wisdom, success, divinity
References: https://www.canva.com/learn/color-meanings-symbolism/ https://www.tes.com/lessons/bBNUP0sAuB_sNg/m-abstract-art-and-symbolism and color searches on google.com
Next Blog Post
The next blog post will be about creating a profit and loss statement for your business. Do you you know your numbers? For every dollar that comes in, do you know how it's distributed?
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